21 days old

Public Relations Account Executive - Digital Influencer

New Orleans, Louisiana 70130
  • Job Code
  • Job Type
  • Job Status
    Full Time

Your Role in the PETERMAYER Cosmos

A PETERMAYER Public Relations Account Executive - Digital Influencer performs the following tasks:

  • Develops and implements digital influencer-focused initiatives and programs to support overall client public relations objectives
  • Designs digital influencer campaigns to support traditional media relations and public relations plans. This includes, but is not limited to:
    • Researching and identifying key digital influencers to fit client objectives
    • Building and maintaining relationships with digital influencers
    • Managing partnerships between the client and digital influencers, including managing contracts, negotiating compensation and overseeing the creation and distribution of content
    • Working with the client and digital influencers to identify creative content ideas that are both true to influencer platforms and client objectives
  • Supports traditional media relations efforts of overall client PR campaigns, including but not limited to:
    • Establishing and maintaining relationships with appropriate local, regional and national level media outlets pertinent to agency and client objectives with added emphasis on digital influencers
    • Building and managing media databases, creating and distributing pitches and press materials, and tracking results of all media and influencer outreach
    • Staffing and executing client-related functions, press trips, news conferences, special events, etc.
  • Creates detailed client reports in various formats
  • Maintains professional client communication and relationships
  • Participates in new business pitches
  • Manages cost estimates and expenses related to servicing accounts


Your Department in the PETERMAYER Cosmos

The Public Relations team as a whole has the following accountability:

  • Works to ensure public relations and digital influencer programs contribute to achieving client marketing objectives, resulting in profit for the agency and strong and lasting client/agency relationships


What We Value in Our Universe

Our Agency’s Guiding Principles are as follows:

  • We exist to help our clients achieve their marketing objectives
  • Working as partners, we produce smart, creative solutions based on the principles of strategic marketing
  • We quantify and measure our success based on the achievement of our partners’ objectives
  • Integrity prevails in every facet of our business
  • We will have a little fun along the way



What It Takes 

The Public Relations Account Executive - Digital Influencer position requires the following:

  • Bachelor’s degree, preferably in Communications, Public Relations, Journalism or related major
  • Four years of experience in marketing/public relations/social media in an agency, corporate public relations or social media department or equivalent combination of agency and PR-related experience
  • Solid knowledge of advertising, marketing, public relations and social media principles and practices
  • Strong written and oral communication skills
  • The desire to achieve, grow, and go above and beyond the ordinary


Posted: 2020-07-14 Expires: 2020-08-13

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Public Relations Account Executive - Digital Influencer

New Orleans, Louisiana 70130

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